PPC Marketing – Adwords
Pay per Click (PPC) means customer targeted, cost-effective marketing, mainly through search engines such as Google and Yahoo. With a properly planned strategic campaign process, you can create the right proposition, for the right audience and at the right price – it’s cost effective and instantly visible.
With PPC it costs nothing to display your advert. PPC only costs you when a potential customer clicks on your advert and is sent to your website. The cost you pay for this is determined based on the phrases you are bidding on, your intended maximum costs per click and through a strategic approach to ensure what you do pay works its hardest for you.
One of the key benefits of PPC is that it offers a way to accurately measure the success of your advert. Through the use of tracking and conversion codes you will gain invaluable insights into your customers’ behaviour, your adverts conversion rate and more importantly the cost per conversion.
No matter what your budget, we can create a strategic and effective PPC marketing campaign working with your website and any other current marketing campaigns.
Let us know your budget and goals and we’ll help you put together an effect PPC campaign.
Our Management of your PPC account will:
- Ensure a Positive Return On Investment
- Lower the cost per customer/acquisition
- Increase traffic while lowering cost per click
We achieve this by a combination of constant keyword research and tapping into niche and longtail keywords that will create qualified clicks for less money, geographical targeting, A/B testing and even time of day/week optimisation.
How We Price Adwords Management
Our Pricing structure for PPC is generally based on a one off setup charge followed by 15% of monthly spend with a minimum monthly charge of £75 on a 6 month fixed contract.
The setup charge is calculated on an hourly rate and will vary depending on a number of factors such as the number of keywords, the number of campaign groups and the number of urls being promoted. The normal setup charge for a small account is £140
It goes without saying that the money saved by cutting wastage and reducing cost per conversion more than covers our management fees.
